Electing trustees who are knowledgeable about not-for-profit institutions and the responsibilities of governing them - in particular art museums - and who believe in MOCA and are willing to invest in its long-term viability.
#MOCA MUSEUM OAKLAND PROFESSIONAL#
Hiring an experienced curatorial team and a museum staff led by a dedicated professional director. Highlighting the museum’s extraordinary permanent collection in continuous, changing presentations. Mounting a significant exhibition program that interprets recent art history as well as promoting the talented artists of today. MOCA needs to get back to its core mission and to the kinds of programs that made it the exemplary contemporary art museum that it once was, namely: Committed donors contribute to museums that pursue the highest quality programs under prudent financial management. The celebrity-driven program that MOCA Director Jeffrey Deitch promotes is not the answer. But bringing down expenditures does not mean bringing down the caliber of its exhibitions as well. MOCA has not shepherded its finances well it has overspent and is now paying the price. Restoring the artistic and curatorial integrity of MOCA is crucial in regaining its respect and prominence.
Like Eli Broad, we are life trustees of the Museum of Contemporary Art, but we have a different version of the museum’s history and, more important, a different vision of its future. Re “MOCA’s past and future,” Opinion, July 8
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